Well, you know, come ON!  Kate Moss needed another campaign.. well, okay, this is a repeat- but damn! She DOES make Burberry look cool, doesn't she?

Moss and the new Burberry rockocracy

The "cocaine Kate" scandal may have seen one Burberry contract bite the dust, but Kate Moss is firmly back in the fashion house's good books - and at the heart of the British rockocracy.

Burberry's trademark check was, of course, adopted as the favourite of chavs - mainly rip-off copies. But there's nothing chav-like about Moss - just look at the company she keeps in the ad campaign for Burberry's spring collection, shot by Mario Testino.

The line-up is like a Who's Who of hip London society. Moss, 32, features with up-and-coming British model Georgia Frost, Bryan Ferry's sons Isaac and Otis, Keith Richards's daughters Theodora and Alexandra, Jesse Wood, son of Ronnie Wood, and Richard Branson's son, Sam.

Kate Moss with Bryan Ferry's sons Isaac and Otis, Jesse Wood, son of Ronnie Wood, and Richard Branson's son, Sam.

The campaign's images were inspired by Cecil Beaton, the iconic society photographer who famously captured the artists, rock stars and royalty of his time.

"We agreed the look we wanted to achieve was a mix of Beaton imagery and the 60s feeling in London, reinterpreted with the people and the vigour of today. It's the new swinging London," Testino said. This is the tenth time Moss has starred in a Burberry campaign. The brand's designer, Christopher Bailey, was the first to stand by her when other brands dropped her after allegations of cocaine use surfaced in September 2005.