Greenpeace recently had some fun in NYC, at Kimberly Clark's expense:

Kleenex is destroying the ancient forests of North America. Its manufacturer, Kimberly-Clark, the largest tissue company in the world, is clearcutting the North American Boreal forest to manufacture products that are used once and then flushed down the toilet. Representing 25 per cent of the world’s remaining intact forests, the Boreal is an important buffer against global warming. But to Kimberly-Clark, it’s disposable.

K-C was in Times Square on the 24th, filming interviews for their "Let It Out" Kleenex ad campaign. In this series of advertisements, folks are recruited off the street to sit on a blue couch and share personal stories that make them cry into Kleenex tissues.

We sent in three undercover Greenpeace activists with hidden mics to infiltrate their interviews and talk about what makes us unhappy: wiping out ancient forests for disposable tissue products. While one activist was being filmed on the Kleenex couch, folks in Kleercut t-shirts appeared out of nowhere and unfurled a banner behind the couch, making a sweet Kleercut campaign commercial…

Check It Out!

The Kleenex team was caught off guard. They stopped the film shoot and for the rest of the day Greenpeace distributed information and communicated with New Yorkers about K-C’s forest crimes. We effectively shut down a multi-million dollar ad campaign, and K-C execs looked none too pleased in their suits and their scowls.

Very kind of Kleenex to go to such lengths to set the stage for our own campaign commercial. Big ups to the NYC crew.

Check out the video, and please favorite it and leave a good comment!

Peace,
ERIK